The licensing agent for Over the Moon's Pip brand, KJG has signed up Maat Entertainment to represent the property in Eastern and South Eastern Europe.
The Slovenia-based company is the licensing division of Moj izziv and has been brought on board to exploit Pip in new territories.
"We are very happy to be representing Pip because we see the property as having massive licensing potential," said Matjaz Frelih, CEO at Maat Entertainment. "The brand is simple, colourful and instantly recognisable and we are convinced that, with our efforts, Pip will soon become well known across the region."
Kirsty Guthrie from KJG added: "Pip is red hot at present and we have chosen the perfect partner in Maat Entertainment to take the brand forward in Eastern and South Eastern Europe."