Pip programme boosted with apparel

WW Group signs up to create clothing line for Over the Moon brand.
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Leeds-based apparel company WW Group will be rolling out nightwear, outerwear, underwear and accessories based on Over the Moon's Pip property.

The firm will create products for two to eight year old children, as well as a ladies nightwear range.

"This is a fantastic new deal for Pip the Cat," said Kirsty Guthrie, MD of KJG, licensing agent for the property. "The brand lends itself perfectly to apparel and there is something for both mum and kids, so we expect the range to perform very well at retail."

Other licensees for Pip include Bluebird Brands, Raiseprint, Alligator and Shreds among others.


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