Pirates 4 lines hitting retail - Licensing.biz

Pirates 4 lines hitting retail

Apparel, jewellery and make-up among products arriving alongside the new film.
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With the film due to hit cinemas on May 18th, Disney is lining up a number of consumer products extensions for Pirates of the Caribbean 4: On Stranger Tides.

A collection of six men's and women's t-shirts featuring pirate designs will launch in Uniqlo stores in the UK from May 9th, each priced at £12.99.

Meanwhile, Disney Couture is launching a pirate-inspired collection of jewellery products from May 15th. The range will include necklaces, bracelets, brooches and earrings, incorporating skulls, shells and coin charms. The collection ranges in price from £25 up to £132.

Finally, the sea-faring theme continues with a limited edition Treasure Map make-up palette (£30) which contains eye shadows, lip tints and eyeliners in packaging featuring artwork from the film. A fragrance spray called Mermaid Mist, is also available.

"This creative and stylish collection of products really captures the essence of the characters and locations of the new Pirates of the Caribbean movie," said Marianthi O'Dwyer, head of consumer products for The Walt Disney Company UK and Ireland. "We're sure that this exciting range is set to inspire fashion conscious Pirates fans across the country."


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