Together, Fanny and Rafael (pictured) hold over 20 years of experience in the licensing and promotional arena.
Prior to setting up P&L, the Salazars worked with major companies including Disney, Warner Brothers, Nickelodeon, Lucasfilm, 4 Kids Entertainment, Twentieth Century Fox, Marvel Entertainment, United Media, Universal Studious and others.
Fanny worked closely in the design and implementation of licensing programmes for the region which resulted in sales for properties such as Alf, The Teenage Mutant Ninja Turtles, Power Rangers, Cartoon Network in Chile; Rugrats and Blues Clues in Mexico among many others.
Today, nine years after its foundation, P&L Global Network is a leading licensing, promotions and retail agency, operating in almost all the countries across Latin America, representing key brands and developing merchandising and promotional programs.
Fanny Salazar, co-founder and head of licensing division comments: “P&L has been a pioneer in Brand Licensing, and at present is the only agency that represents major lifestyle brands and does brand scouting for key players in the industry.”
This year P&L has been twice recognized by DreamWorks for Best Overall Program in the development of the Madagascar 2 licensing program in Latin America and Best Retail Program throughout the region for the strategic, planning, creative, development and implementation of the retail program with Kung Fu Panda.
The licensing department of the company operates in the entertainment, lifestyle and design sector, targetting different groups of consumers and boosting awareness of properties and brands.
Fanny adds: “We maximize presence of licensed products through short and medium term strategic alliances with the strongest partners in the area.”
Aside from licensing, the firm provides direct-to-retail programmes, promotions and franchising to offer a full range of services to its customers.
The last 12 months have been fairly kind to the company, despite the economic climate, but over the next year, the company has many plans in place to grow and develop P&L.
Firstly, the firm is looking to strengthen key relationships as Fanny explains: “We are looking to expand our relationship with our licensing partners by entering into multi-year agreements with them.”
Despite working primarily with children’s brands, P&L is also looking to expand its licensing relationships further into the lifestyle arena. Fanny comments: “Parents are always willing to gratify their kids and every day kids become a key element in taking buying decisions or influencing their parents decision when buying a new product that will be used by the family i.e cars, hotels, airlines, banks all are looking now to tie in with characters to attract new consumers.”
In order to strengthen its property portfolio, the firm will also be looking to launch its own IP. Fanny explains that P&L will be: “Creating and producing our own properties, consolidating our lifestyle brand portfolio, consolidating our private label division.”
In order to ensure smooth relationships within the company, Fanny has strong ideas as to what the necessary elements are: “A key factor is the licensor support, work in a team environment to discuss best strategies for the brand, that they are open to listen to our feedback on the market needs.”