Plain Lazy boosted by JELC

Consultancy putting together substantial licensing programme for the lifestyle brand.
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The popular street urban lifestyle brand Plain Lazy will be given a boost by a new licensing programme put together by Jane Evans Licensing Consultancy.

JELC has just signed up McLaggan-Smith Mugs, which will launch eight mugs this autumn featuring designs created jointly with the Plain Lazy team and in-house company designers.

"This is a great opportunity to work together with a top quality producer alongside one of the most creative design teams here in the UK," said JELC licensing director, Tara Mackenzie.

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