Plain Lazy - the surf/skate/street clothing brand - is making an ambitious move into a new sector.
The firm is teaming with Portfolio to launch a range of male and female greeting cards.
The cards use catchy slogans and illustrations from previous clothing collections and was previewed earlier this year at Spring Fair at Birmingham's NEC. It is now available in the likes of Scribbler, Cards Galore and Paperchase, as well as independent retail.
Jayne Diggory, creative director at Portfolio, commented: "We always look to work with slightly alternative brands and artists, and felt that Plain Lazy was an ideal fit for our company. The humourous designs offer the retailers and consumers something different."
The Plain Lazy licensing programme is managed by Jane Evans Licensing Consultancy.