European production firm Planeta Junior has been appointed licensing and merchandising agent in France and French-speaking Europe for Kumis.
The appointment was made by Spain's Imira Entertainment.
Kumis is a 'distinctive, colourful, Japanese-inspired property' created by Spain’s La Habitación de Nekane.
Planeta focuses its activity on the production of animated series as well as the exploitation of content rights for television, film, DVD, VOD, books, licensing, promotions and publications.
Julian Barbier, Head of Licensing at Imira Entertainment, said: “This is a fresh and modern brand with an established track record and huge potential for a wide range of consumer products. We are pleased to welcome Planeta Junior on board as we look to push the brand into new categories in key European markets.”
More than 300,000 teens own a Kumi article. The characters are popular on Facebook and online and Kumis products have featured in TV and films.
The Kumis brand is seven years old and has been adapted for products including figurines, plush, bags, pencil cases and home-ware and is especially popular with females aged eight to 35 years. There's a special line of products for kids aged eight to 12, too.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.