The New Adventures of Peter Pan, a fresh 3D HD TV series, is airing for the first time on Italy's Rai Due channel today.
Planeta Junior Italia will manage all licensing categories including publishing, apparel, back to school products, toys, gifts, albums and stickers.
Some licensees have already signed up, with apparel, food and publishing products hitting stores soon.
The new TV series, consisting of 26 22-minute episodes, has already aired on Sky via DeaKids, and has been on Sky 3D since September 2nd.
Planeta Junior is owned by Planeta and De Agostini Groups.
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