Planeta Junior picks up Noddy in Italy

Firm signs up to become exclusive licensing agent for Chorion's pre-school brand.
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Planeta Junior Italy is now the exclusive licensing agent for the Noddy property in the country, after striking a deal with Chorion.

The Noddy brand is currently undergoing something of a resurgence, with Chorion and toy partner Bandai revealing new product at London Toy Fair last month with the theme of Noddy Takes to the Air.

In Italy, Make Way for Noddy aired on RAI YoYo until December 2010.

Planeta Junior will be handling all categories including apparel, back to school, gifts and novelty items.


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