Planeta Junior planning Heidi publishing line - Licensing.biz

Planeta Junior planning Heidi publishing line

Children's book range to launch for classic property.
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Planeta Junior Italia is teaming up with Edicart for a line of children's books based on the Heidi property.

A collection of pop-up books, sound books, DVD books, educational and colouring books will be available, featuring pictures of Heidi and other characters from the cartoon.

Heidi was shown for the first time in Italy on RAI in the late 1970s. The series continues to feature in the schedules on a number of major networks, reaching peaks of 26 per cent share with an average audience of 850,000 viewers per day.

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