Planeta Junior takes a spin with The Magic Roundabout - Licensing.biz

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Planeta Junior takes a spin with The Magic Roundabout

Firm picks up licensing rights in Spain; looking to emulate success elsewhere in Europe.

Author:: Samantha Loveday
Publish date:: Mar 29, 2011

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The licensing drive has already made its mark in the UK and France, and now Planeta Junior is aiming to emulate this success in Spain, having added The Magic Roundabout to its portfolio.

The firm is now working on a programme which will cover all the major categories.

The 3D animation has been broadcast daily on Spain's Clan TV since December 2010, and has been rating well.

Firm becomes the exclusive licensing agent in Italy for toy and entertainment company.

Firm will manage licensing in Spain for Pop Pixie, Mia and Me, Winx Club and Huntik.

Firm signs up to become exclusive licensing agent for Chorion's pre-school brand.

Collection of stickers due to be released based on Artlist brand.

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Mauro Gilardi on board as company looks to expand.

The firm will handle all broadcasting platforms, plus licensing and merchandising management of the series.

The firm will represent the lifestyle brands across Europe.

Firm will be responsible for managing toys, editorial, licensing and merchandising across Europe.