Planeta Junior teams with DreamWorks Animation for TV and consumer products across Europe

The new deal will include more than 500 hours of programming.
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Planeta Junior and DreamWorks Animation have joined forces for a multi-year content distribution and consumer products agreement across Europe.

The new deal will include more than 500 hours of programming and new television series inspired by DreamWorks' franchises such as Turbo Fast.

The agreement also appoints Planeta Junior - the production distribution and licensing company behind popular properties such as Maya the Bee and Heidi 3D - as DreamWorks' licensing agent throughout Italy, Spain, Portugal, Greece and Turkey.

Biplano will continue to manage the Dragons 2 movie licensing programme for the duration of 2014, and the Dragons TV franchise until 2015.

Michael Banney, CEO of Planeta DeAgostini, parent company of Planeta Junior, said: "We are very excited to work with DreamWorks Animation and establish their properties as the leaders in our markets.

"The DreamWorks portfolio is currently the best in the world and this breakthrough deal represents one of the largest commitments ever made by our company in TV content and licensing.”

Eric Ellenbogen, co-head of DreamWorks Classics, added: "We’re really pleased to enter into this agreement with Planeta Junior, assuring that audiences across Spain, Italy and the Mediterranean will enjoy our characters for years to come.

"This and other recent international output agreements secure some of the world’s leading telecast platforms for DreamWorks Animation’s TV production slate and its extensive program library.”

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