Planeta Junior to expand Miraculous Ladybug in Spain

Licensing agent to expand brand with books and toys.
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Planeta Junior has signed a licensing deal with the hit children's TV show to cover all categories throughout Spain.

Master toy licensee, Bandai, will be releasing a slate of new dolls, soft toys and role play products while Educa Borra's will produce puzzles and board games.

Costumes from Viving Costumes will appeal to fans of the show, along with balloons by Flexmetal and bikes and helmets by Toim S.L.

Children can also look forward to books and activity books, thanks to the agreement signed with Editorial Planeta in Spain and 2020 Editora in Portugal. Meanwhile Panini has launched the stickers collection, a Stick & Stack book and the official series magazine while United Label Iberica and CYP Brands will develop the gift category.

Other licensees who have placed their trust in Miraculous Ladybug include Cife in the Art & Crafts sector, Hot Shots and Dekora in the food sector, Karactermania, which will develop backpacks and bags and Stor for household goods. In personal care, Airval will create the perfume range and Nice Group the line of toy cosmetics. In Spain Safta will take care of Back to School, while this category will be handled by K Stationary in Portugal and fashion highlights include Artesani?a Cerda? for textiles and hair accessories, Ditexmex, for the clothing line, Madness, pyjamas and Estamparia Adalberto household textiles.

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