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Playboy Vodka launches this year - Licensing.biz

Playboy Vodka launches this year

The coconut-distilled vodka is available in certain Asian countries.
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Vuqo, creators of "the world's first coconut-distilled vodka", has signed with Playboy Enterprises to produce Playboy Vodka.

The new deal will see the vodka made available exclusively across select countries in Asia.

Playboy Vodka will launch later this year in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

The beverage will be manufactured in the Philippines.

Rich Cabael, founder and CEO of Vuqo, said: "Playboy is known for its iconic appeal and aspirational lifestyle.

"We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike.

"Vuqo is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences.

"We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy."

Matt Nordby of Playboy Enterprises said: "We are excited to partner with Vuqo to bring a one-of-a-kind premium vodka and anther facet of the Playboy world to Asian consumers.

"Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands.

"We're looking forward to working with Vuqo to launch Playboy Vodka later this year."

Vuqo also owns Haliya Light Fruit Wines.

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