Player X inks Paramount deal

Player X to co-distribute mobile games and video 'Retrosodes' based on Paramount Pictures back catalogue.
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Specifically, the three-year deal includes three mobile games and three sets of video Retrosodes, all based on movie properties.

Player X describes Retrosodes as a series of mobile video shorts up to three minutes long that are based on iconic retro content.

An existing deal between Player X and Universal Pictures has already seen Retrosodes based on the likes of Miami Vice and Knight Rider.

The Paramount content will be made available via operator portals and Player X's mobile TV channels, geekTV and Zapper TV.

Tony Pearce, Player X CEO, said: "This is great news for the company and the deal with Paramount Mobile Entertainment is a perfect fit with our mobile distribution and Paramount Pictures' fantastic content.

"Over the next three years we will bring to market games and Retrosodes of the highest possible quality."

Sandi Isaacs, SVP of mobile and interactive at Paramount Mobile Entertainment, added: "It is always exciting for us to partner with companies like Player X who have developed unique ways to re-distribute our catalogue of titles through wireless applications."


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