Playmobil and London Fire Brigade enjoy successful partnership - Licensing.biz

Playmobil and London Fire Brigade enjoy successful partnership

The year-long deal saw the London Fire Brigade engage almost 400,000 children about the importance of fire safety.
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Playmobil and London Fire Brigade are marking the end of a successful partnership, with a £2,300 donation to the Brigade’s charities of choice.

The donation comes after the Brigade engaged almost 400,000 children to teach them about fire safety in the Brigade’s 150th year.

A sing-a-long stop-motion video kicked of the partnership, which featured a crew of Playmobil firefighters, to ensure kids knew who to call when they were in danger.

“We’ve loved working with the London Fire Brigade, it’s been a pleasure to help bring fire safety lessons to life for children,” said Jamie Dickinson, marketing manager at Playmobil.

“Our Fire Brigade sets have been a firm favourite for many years now, so it’s great to expand on that and encourage educational play across London and beyond.”

Throughout the year, Playmobil play areas were put in place at 65 free London fire station open days, which attracted more than 61,000 visitors.

Chris O’Conner, head of community safety at London Fire Brigade, added: “The Playmobil video is a fantastic resource that will be continue to be used by our education team and our firefighters when visiting the youngest children in nurseries and reception classes across the capital, as part of their fire prevention outreach work.”

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