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Playmobil branches into apparel - Licensing.biz

Playmobil branches into apparel

Toy firm teams with knitwear label Electronic Sheep.
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Toy firm Playmobil has made the move into the apparel category - teaming up with knitwear label Electronic Sheep for a range of beanie hats.

As part of its 40th anniversary year, the firm is making its 'PLAYMOhair' a reality for fans.

In collaboration with East London-based Electronic Sheep, the brand is creating limited edition bobble hats for adults and children that exemplify the toy's recognised haircut in four colours: mustard yellow, red, grey and black.

The block coloured styles are crafted from Italian yarn that also features in Electronic Sheep's winter collections.

40 pieces of each colour option have been made to commemorate Playmobil's 40th anniversary.

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