Playmobil brings new play zones to UK intu shopping centres - Licensing.biz

Playmobil brings new play zones to UK intu shopping centres

The launch is part of the toymaker’s ongoing partnership with the shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.
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Playmobil is to roll out new play zones across some of the UK’s biggest and most popular shopping and leisure destinations this summer.

The launch is part of the toymaker’s ongoing partnership with the shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.

Every intu centre, including Trafford Centre, intu Lakeside and intu Metrocentre will host the branded spaces for a two week period from Saturday July 29th as part of its summer activity line-up.

The themed areas will feature a range of Playmobil toys and children will have the chance to leave with a free Playmobil gift.

Jamie Dickinson, Playmobil marketing manager, said: “intu’s nationwide portfolio of popular shopping centres is the perfect platform for us to bring children a special Playmobil experience this summer.”

Roger Binks, customer experience director at intu, added: “We are looking forward to revisiting our successful Christmas partnership with Playmobil with a fantastic new summer experience that will see another top brand take advantage of intu’s prime locations and 400 million customer visits a year to drive an effective level of brand engagement.

“70 per cent of intu customers are from a family demographic so we’ve worked closely with Playmobil to put together this activity that will help them to flourish in our centres and bring a smile to the face of our customers.”

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