Playmobil to launch new themed playgrounds across Spain - Licensing.biz

Playmobil to launch new themed playgrounds across Spain

In partnership with Saludes Play, a swathe of new destinations will open across the country, adding to the roster that already exists across cities including Alcora, Castalla, Logroño and Valencia.
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Playmobil is launching a number of new themed playgrounds across Spain.

In partnership with Saludes Play, a swathe of new destinations will open across the country, adding to the roster that already exists across cities including Alcora, Castalla, Logroño and Valencia.

Playmobil playgrounds will recreate representative scenarios of the brand and will feature medieval castles and pirate ships, offering family-friendly experiences.

Playmobil Iberica, said: “These playgrounds allow both children and adults to enjoy the Playmobil world. Smiles are shared thanks to a project that allows people to feel part of the Playmobil universe and its play value.”

Gonzalo Beta-Frigola, Saludes Play managing director, added: “Playmobil gives us the opportunity to bring the magic of its products to public and private parks for parents and children to play and share the same hobby, creating added value compared to traditional playgrounds.”

The deal was brokered by Playmobil licensing manager for the region, Nottingham Forest.

Laura Garcia Ortega, head of international sales and licensing at Nottingham Forest, concluded: “With this agreement with Saludes Play we will get to take Playmobil to the street and to make the brand ‘playable’ in a new way.

“Spain needed these playgrounds bearing in mind that we are one of the most important markets for Playmobil worldwide.”

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