Plug-in Media’s first original IP project, Tee and Mo, has been acquired by CBeebies.
Tee and Mo originally launched on the CBeebies website and channel in 2013 as ten games and ten animated interstitials and the channel has now acquired 50 x 7 episodes of the animated show.
CBeebies will also expand the brand’s digital presence with new content set to appear on the CBeebies website as well as on YouTube, online radio and in the channel’s Storytime app.
“The unique approach we took, in partnership with CBeebies, to launch Tee and Mo online first, enabled us to test and iteratively develop the brand with the audience, prior to taking these characters onto TV," said Juliet Tzabar, managing director of Plug-in Media.
"The games proved highly successful with the CBeebies digital audience, allowing us to demonstrate how popular the characters are with pre-schoolers and caregivers alike and we know that there is now an appetite for more content.
"Tee and Mo is a fully integrated 360 brand that delivers a package of stand-out content both for CBeebies in the UK and for potential new channel partners across the globe.”
Tee and Mo follows the adventures of new monkey mum, Mo and her son, Tee as they navigate the ebb and flow of everyday life.
The series will be directed by Dominic Minns and executive produced by Juliet Tzabar for Plug-in Media.