Plus Licens has appointed former WWE exec Sarah Todd as its new retail business manager, covering Central and Eastern Europe.
Todd will be responsible for developing and maintaining relationships with key retailers and accounts in CEE on the buying level, as well as on the marketing side. She will work with Plus Licens' local and regional teams to drive revenue at retail.
Todd will report to Eva Karlsson, Plus Licens' director of sales.
Todd has nearly ten years experience in the international licensing arena. Most recently, she worked as international licensing manager at WWE in London and prior to this she held roles at Lee Cooper, The National Geographic Society and The Coca Cola Company.
"Operating in an emerging market, Plus Licens is confident that Sarah will help us stay on top of general changes and developments in the region," said Eva Karlsson.