Plus Licens has added to its portfolio, taking on the merchandising and promotional rights to the classic The Little Prince in the Nordic countries and Eastern Europe.
Translations into more than 220 languages and dialects, plus sales exceeding 134 million copies since 1943, The Little Prince is widely recognised as one of the greatest literary classics of all time.
It is estimated that five million copies of the book have been sold in Scandinavia and eight million copies in Eastern Europe. A 3D TV series is due to be broadcast in early 2011.
"The Little Prince is a valuable asset to our portfolio of children's classics," said Louise Lindquist, new business director at Plus Licens. "One of the most influential books in the history of children's literature, The Little Prince is still able to engage and endear new generations of children everywhere, and we look forward to working with this classic also in the merchandising market."