Plus Licens continues to notch up the representation deals, adding Toei Animation for merchandising, activity books, TV and DVD rights to One Piece in Nordic countries and Eastern Europe.
The highest selling manga of all time in Japan, One Piece has also been developed into an animated TV series by Toei, so far produced in more than 400 half hour episodes.
There are also ten animated films and a number of video games based on One Piece. TV and DVD deals for several CEE territories are currently in negotiation.
"Plus Licens is happy to add this powerful anime property to our portfolio," commented the firm's Maria Ornryd. "The One Piece manga is since long published in the Nordic countries and the property has also already gained a huge fanbase in our CEE territories, not least in Russia."