Plus Licens adds Tre Sandberg

Firm to represent Little Anna and Little Spook Laban throughout Europe, US and Japan.
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Plus Licens has added to its portfolio of children's book properties, signing up classic characters from Swedish husband and wife team Inger and Lasse Sandberg.

Plus Licens will now represent Little Anna and Little Spook Laban throughout Europe (excluding the Nordic countries), the US and Japan.

"While the Sandbergs' books and movies are instantly loved by today's pre-schoolers, Lasse Sandberg's unique drawing style also gives his characters timeless qualities as design icons," said new business director at Plus Licens, Louise Lindquist.

Niklas Sandberg, MD of Tre Sandberg AB, added: "We have deliberately held back the brand development of these remaining markets while looking for a company that has the will, the competence and the high level of ambition to represent us outside the Nordic countries."

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