Plus Licens is now representing Giochi Preziosi in terms of merchandising, promotional and publishing rights for Gormiti in the Nordic and Eastern European countries.
Plus Licens and Giochi Preziosi will now hold introductory Gormiti sessions at Licensing International on June 3rd on the Preziosi Group's booth.
"Gormiti is among those properties that have managed to grow directly into the heart of their target group through their own imaginative power and collectibility element, initially without support from television and publishing," said Eva Brannstrom, executive VP at Plus Licens.
"We're happy to add the Gormiti brand to our portfolio and look forward to working with Giochi Preziosi and Gormiti throughout our territories."
Originally beginning with the toy line, the Gormiti brand now comprises an animated TV series, publishing and other merchandise.
The toys have already been launched in various parts of Plus Licens' territories.