Plus Licens has been signed up by Nickelodeon Consumer Products to represent Teenage Mutant Ninja Turtles in the Nordic countries, Central and Eastern Europe.
The agreement covers the 'Legacy' programme - based on the original franchise and mainly aimed at teens and adults - plus the new Teenage Mutant Ninja Turtles property based on the upcoming CGI animation aimed at six to 11 year olds.
"We're happy to once again be working with Teenage Mutant Ninja Turtles, said Camilla Olin, Plus Licens brand manager. "Plus Licens represented the brand in the Nordic countries and CEE already when it first grew to become one of the biggest entertainment franchises of all time.
"We look forward to making new deals for this property - both the classic Legacy programme and the new CG-animated heroes for a new generation."