Plus Licens signs up Osamu Tezuka properties

Firm now representing anime character Astro Boy as well as other brands.
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Plus Licens has added Osamu Tezuka's collection of anime brands - including Astro Boy - to its portfolio.

The company now represents Black Jack, Jungle Emperor Leo/Kimba the White Lion and Princess Knight in the Nordic countries, plus Central and Eastern Europe.

"Outside Japan, Europe is the world's largest manga consumer market, and manga and anime have gone from fandom to mainstream culture among kids," said Maria Ornryd, category head of media at Plus Licens.

"We are happy and proud to work with Osamu Tezuka's classic properties, groundbreaking in so many ways and continuously gathering new generations of fans."

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