Plus Licens snaps up Pacman

Firm to handle classic property in the Nordic countries.
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Plus Licens is now representing the classic arcade and video games character, Pacman, for merchandising and promotions throughout the Nordic countries.

"We're proud to work with this iconic property," said Sofia Neumuller, Pacman brand manager at Plus Licens. "Pacman has been noted by the Guinness World Records Gamer's Edition 2010 as the Most Recognisable Video Game Character and is also a classic in the Nordic countries where the arcade game was introduced in the early 1980s.

"Today, Pacman is known to new generations in successful games for consoles, as well as cell phones and other handheld devices, and the design qualities of Pacman himself and the ghost characters Blinky, Pinky, Inky and Clyde ensure that the property stands very strong as a licensing franchise."

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