Plus Licens has appointed Mendía Licensing as its representative in Spain and Portugal for MoshiMoshiKawaii, the international version of the Japanese Kawaii property originally launched as a gift and storybook brand.
Plus Licens & Design - based in Paris - is handling the property in France and Dom-Tom, Switzerland, Belgium, Luxemburg and the Netherlands.
"We feel confident that the competence and experience of Sofia Noguera and her staff will build the MoshiMoshiKawaii brand in Spain and Portugal," said Plus Licens' president, Peder Tamm.
"We have already received numerous requests of interest for the territory."
The publishing programme for the property is already doing well in France and is currently expanding into other territories, including Russia where Astrel will be launching titles in the spring.
A merchandising drive covering key product categories is also being rolled out, initially focusing on France, the Nordic countries and Russia.