Bulldog Licensing is continuing to sign up partners for Gogo's Crazy Bones, with MV Sports and Leisure the latest company to pledge support.
The new deal will see MV produce eight-inch characters, four-inch clippers, Bone Shakers (plush with a dice shaker cup inside) and six-inch Bag O Bones (plush containing Gogos). MV is also developing Reversers, characters which turn inside out to reveal another character or the most wanted version of the original character.
"MV is a fantastic company and I am delighted they have come on board," said Bulldog's MD Rob Corney. "There's just no stopping Gogo's at the moment."
Produced by Magic Box International and Promociones Premier International, Gogo's are aimed at four to 11 year olds.
Existing licensees include Penguin (publishing), Portico (greetings cards), Pyramid (posters), Roy Lowe & Sons (socks), Infocado (calendars), Poetic Gem (apparel), Zap (bedding), Random House (official Gogo's handbook) and Hy-Pro (sports goods).