Poetic Brands to launch The Walking Dead clothing - Licensing.biz

Poetic Brands to launch The Walking Dead clothing

The deal has been brokered by Striker Entertainment, the licensing agent for The Walking dead brand, on behalf of the show’s licensor AMC.
Author:
Publish date:
Social count:
0
0 0walkingdead.png

Licensed clothing producer Poetic Brands has detailed a major new agreement to develop an apparel line based on AMC’s The Walking Dead.

The deal has been brokered by Striker Entertainment, the licensing agent for The Walking dead brand, on behalf of the show’s licensor AMC.

Based on a comic book series of the same name, The Walking dead is one of the world’s most popular TV shows. The gritty drama portrays life in the weeks and months following a zombie apocalypse as a group of people, led by Sheriff’s deputy Rick Grimes, deal with hordes of the undead.

Poetic Brands will capitalise on the brand’s appeal by putting together a line of adult nightwear and underwear for men and women featuring a range of classic images from the series.

“We are delighted to partner with Poetic Brands, as they have an incredibly strong record in extending properties into the apparel sector,” said Anna Kislevitz, director of licensing for EMEA at Striker Entertainment.

“The Walking Dead continues to be an A-list property and we are confident that Poetic Brands will roll out some much anticipated merchandise for its dedicated fanbase.”

Elliot Matthews of Poetic Brands, added: “We are absolutely thrilled to be working on a range featuring The Walking Dead, it’s one of the most popular TV shows out there and has a huge following, so we are expecting a great performance at retail.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.