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Poeticgem teams with DreamWorks for adult clothing - Licensing.biz

Poeticgem teams with DreamWorks for adult clothing

The retro daywear collection will feature popular animated properties including Shrek and Kung Fu Panda.
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Poeticgem has partnered with DreamWorks Animation to develop a range of clothing and accessories based on the studio's popular animated properties.

The clothing specialist will launch a collection of retro adult daywear based on brands including Shrek, Kung Fu Panda and Madagascar.

"We are delighted to have signed this new agreement," said Elliot Matthews of Poeticgem.

"DreamWorks is the biggest name on the planet when it comes to animated movies and properties such as Shrek, Kung Fu Panda and Madagascar are now classic brands, making them ideal for a range that will be instantly recognisable and have a huge appeal at retail."

DreamWorks Animation has been behind some of the biggest animated hits and has worked with Hollywood names such as Jeffery Katzenberg and Steven Spielberg.

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