Pokemon US president steps down

Akira Chiba leaves the company following the successful expansion of the brand outside of Japan.
Publish date:
Social count:

After having spent five years with the company, Pokemon USA president Akira Chiba is leaving to pursue other opportunities.

Chiba joined the New York headquarters back in 2002 when the company was founded. During his tenure, the Pokemon brand has expanded greatly outside its home territory of Japan.

Kenji Okubo, previously executive VP, will take over the role of president from January 1st 2008, says Escapist Magazine. His responsibilities will include overseeing all Pokemon activity outside of Japan in New York, Seattle and London, including the likes of trading cards, the animated TV series, North American and European licensing and the newly launched Pokemon Trading Figure Game.

"The brand is topping industry charts across all categories - including video games, toys and trading card games - plus the Pokemon animated TV series is hugely successful on Cartoon Network," said Okubo. "We thank Mr Chiba for his efforts on behalf of Pokemon and wish him success in the future."

Pokemon celebrated its tenth anniversary last year, with the brand experiencing something of a resurgence in popularity.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.