Pokémon Day 2018 blasts off with promotions and products

Your Amazon Alexa can now talk like Pikachu.
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Pokémon Day returns in 2018 on February 27 with a number of exciting new offerings from The Pokémon Company International. To help fans celebrate, Pokémon Trainers can now access the Pikachu Talk skill for Amazon Alexa and Pikachu Talk action for Google Home.

Fans can also join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon—Bulbasaur, Charmander, and Squirtle—while also enjoying new Pokémon merchandise, opportunities to watch iconic Pokémon animation, and the chance to catch a special Pikachu in Pokémon GO.

On February 27, 1996, the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan, kicking off a global phenomenon that would grow to be one of the most popular and influential entertainment brands in the world for more than 20 years. Each year, The Pokémon Company International commemorates this date with new products and promotions that give Pokémon fans around the world new ways to interact with the Pokémon brand.

“Pokémon Day is not only a celebration of the franchise, but also of Pokémon’s incredible fan community,” said J.C. Smith, senior director of consumer marketing for The Pokémon Company International. “This year we’re offering Pikachu Talk, social media activations, and more across the brand to help Trainers around the world express their love of all things Pokémon.”

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