Pokémon heads back to school with Sambro - Licensing.biz

Pokémon heads back to school with Sambro

Deal spans stationery, bags and lunchware that will be launched at retail in 2016.
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The Pokémon Company International has signed a deal with Sambro to produce a Pokémon back-to-school range.

The deal spans stationery, bags and lunchware, and it will be launched at retail in 2016.

“Samrbo has a fantastic track record in producing quality consumer products for some of the biggest names in family entertainment, and we’re delighted to be teaming up with them to produce this exciting new back-to-school range for Pokémon fans in the UK and Ireland for 2016," said Mathieu Galante, senior market development manager at The Pokémon Company International.

Nikki Samuels, licensing director at Sambro, added: “The Pokémon Company International is a very welcome addition to our portfolio of licensees. Our beautifully designed range of stationery, bags and lunchware will hit the shelves in 2016 and is sure to appeal to Pokémon fans heading back to school next year.”

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