Pokémon receives biggest ever trading card game retail promotion for Sun & Moon range

Promotion will see 1500 free-standing display units distributed to retail outlets including Tesco, ASDA, Toys R Us, Smyths Toys and Debenhams
Author:
Publish date:
Social count:
0
Screen Shot 2017-02-06 at 10.15.37.png

The latest expansion to the Pokémon Trading Card Game, Sun & Moon, has been released, alongside the biggest ever retail promotion for a trading card game.

Following the successful launch of the Pokémon Sun & Moon video games, which marked the biggest European launch for a 3DS title, the Sun & Moon trading card range hit shelves last week with 1500 free-standing display units that will be distributed to a wide range of retail outlets including Tesco, ASDA, Toys R Us, Smyths Toys Superstores and Debenhams.

GAME will run events across 30 outlets, and participating stores in Liverpool, Hinckley, Brentwood and Plymouth will host midnight openings, with the added bonus of a special Pokémon TCG card featuring Pikachu for the first 250 visitors through the door. Fans will also have the opportunity to acquire serial codes to download a Bottle Cap – for a special in-game item for the Pokémon Sun and Pokémon Moon video games - as well as the chance to purchase Snorlax themed T-shirts. On an in-store promotional level, there will be Pokémon browser bays in 250 stores, with branded headers, fins and shelf strips.

Elsewhere, Smyths will be giving away TCG collector’s albums as well as distributing sampling packs to customers and organising collector’s trading days in five UK stores. Meanwhile, in the Republic of Ireland, 51 GameStop stores will also feature the free-standing display units and will offer Bottle Cap serial codes at each store’s point of sale. The downloadable Bottle Cap allows a player to increase a single stat of a Lv. 100 Pokémon as part of Hyper Training in Pokémon Sun or Pokémon Moon.

“Our TCG sales have increased dramatically over the past year," said Simon Benton, vice president of TCG Sales Europe for The Pokémon Company International.

"Expanding the reach of our retail promotions both large and small, to provide an immersive experience for our fans and to help drive sales, is a key objective for the company in 2017. As such, we feel that we’ve already gotten off to a flying start with these ambitious TCG promotions across a range of retail partners.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.