MTV Networks International has launched Switch2one in Poland, a video on demand web portal which is operated in partnership with leading Polish telecoms operator, Netia.
Polish internet users are now able to log onto the site and watch music and entertainment content subtitled/dubbed in Polish, free of charge.
Content will include full-length local and international long form programmes from MTVNI's portfolio spanning the MTV, VH1, VIVA and Comedy Central brands, plus as extensive library of local and international music video clips.
Over 200 hours of programming and 7,000 music clips will be available at launch, while there are plans to augment the service further with acquired content.
"The launch of Switch2one is a tremendously exciting development and represents our ongoing commitment to providing our audiences with the very best music and entertainment programming whenever and wherever they want it," said Bhavneet Singh, MD and executive VP, emerging markets, MTVNI.