Video games publishers and developers could be able to use Popeye the Sailorman’s image for free from this week.

The copyright expired on the spinach-munching character yesterday, becoming public domain in Britain under an EU law that restricts the rights of authors to 70 years after their death.

Elzie Segar, the Illinois artist who created Popeye, his love interest Olive Oyl and nemesis Bluto, died in 1938.

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