Mind Candy has revealed that a dedicated Poppet area will be opening exclusively at Hamleys from September.
The Poppet Boutique will include the new toy line - launching on September 6th - which includes Poppet Goes Play-sets, Talking Poppet and Poppet's Secret Journal. It will also stock arts and crafts, jewellery, toiletries and apparel.
The toy store hosted a competition on its website to offer 50 winners the chance to party with Poppet, and have a first look at the new boutique.
An exclusively designed Poppet gown made with Swarovski crystals will be on display in Hamleys throughout September. A free virtual item of the dress will be available at the event, to feature in the competition winner's rooms, on MoshiMonsters.com.
To help celebrate the launch of the boutique, Mind Candy is throwing a VIP Poppet Party at Hamleys on Sunday September 1st.
"We're very excited about our partnership with Hamleys," said Sophie Dalmedo, retail coordinator at Mind Candy. "The in-store boutique is set to be a hit and we're looking forward to introducing Poppet officially to the fans with a party."
Emma Toolan, category manager at Hamleys, added: "Working closely with Mind Candy we are giving the loyal customers of the finest toy shop in the world, the chance to be the first to experience Poppet's new fresh look and love of dressing up, through an in-store boutique."