Posh Paws planning Disney plush - Licensing.biz

Posh Paws planning Disney plush

Firm to showcase new range of plush and infant products at Toy Fair 2012.
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Plush, toy and gift company Posh Paws is to launch a new collection of Disney plush and infant toys in the UK from January 1st 2012.

The range - which will be showcased at Toy Fair in January 2012 - will include new versions of Minnie and Animal Friends collectables.

"We are delighted to be bringing Disney's plush and infant toys to market in the UK," said Barry Groves, managing partner at Posh Paws. "Everybody at Posh Paws has worked really hard since we started the company four years ago and we are really excited that the success has been recognised with this wonderful opportunity.

"Our strategy will be to widen the distribution of these really great Disney products and make sure they are available in as many stores as possible. The breadth of characters in the Disney portfolio is really fantastic and the consumer is going to just love cuddling previously unseen versions of their favourite."

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