Posh Paws welcomes new hire - Licensing.biz

Posh Paws welcomes new hire

Laura Bull will step into the role of marketing manager as Lauren Shipman leaves for maternity.
Author:
Publish date:
Social count:
0
0 0bull.png

Plush toy manufacturer Posh Paws has announced the hire of Laura Bull, who has stepped into the role of marketing manager while group brand and marketing director Lauren Shipman is on maternity leave.

Laura, who has already taken up her post to ensure a quality and detailed handover period with Lauren, joins from toy company Schleich where she held the position of marketing manager. During almost seven years with the German toy company, Laura was responsible for all elements of marketing and PR – managing and planning the marketing budget, co-ordinating trade shows, liaising and building meaningful relationships with national accounts and independents, managing licenses, promotions, TV campaigns and much more.

Shipman will steer a series of major campaigns during 2018, across Posh Paws licensed ranges, including Disney and Universal.

“From her background in retail marketing, we’re excited about the wealth of experience and industry knowledge Laura brings to the role. It will prove invaluable in light of the huge marketing plans we have going ahead in 2018 and we are very pleased to have her on board,” commented David Martin, MD.

Laura Bull added: “I’m thrilled to be joining Posh Paws and can’t wait to get under the skin of the brand and hands-on with the cuddly toys! Lauren’s are big shoes to fill so I’m enjoying learning all about the business and looking forward to working on some fantastic launches in 2018.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.