Just days after appearing in a TV ad for Specsavers, Postman Pat is continuing his ad break takeover, this time teaming up with a number of other British stars for a Freeview commercial.
The campaign, which will air across ITV, Channel 4 and UKTV from September through to November, features celebs including Piers Morgan, Amanda Holden, Ray Mears, Katie Price, Miquita Oliver, Alan Whicker, Kirstie Allsop, Phil Spencer and Heston Blumenthal among others.
The ad - which debuts tonight (September 1st) - follows the celebs as, by varying methods of transport, they each race towards the same mystery location.
"We're delighted that Freeview chose Postman Pat to feature within its latest ad campaign," said Claire Shaw, director of consumer products at Classic Media. "It's great to have our national treasure starring alongside a host of household TV names."
Owen Jenkinson, marketing manager at Freeview, added: "As the nation's favourite postie, Postman Pat seemed the perfect choice to deliver our no monthly bills message and add humour to the campaign."