Classic Media has secured ongoing commitment from Cbeebies for Postman Pat until 2015.
The deal gets the property off to a strong start, in what is its 30th anniversary year. With the new commitment, the BBC will re-licence Postman Pat series three to six, as well as four TV specials - Magical Christmas, Clowns Around, Pirate Treasure and Greendale Rocket.
The partnership ensures the property's presence across BBC1, BBC2, CBBC, Cbeebies, BBC iPlayer and Cbeebies radio for a further five years, to October 2015.
"We're delighted to have secured further commitment from the BBC for Postman Pat," enthused Chloe van den Berg, EVP, international at Classic Media. "Having aired on the children's platform for almost 30 years now, Pat is one of the best loved characters on the BBC. It's fantastic to see the brand still resonates with today's young audiences."