Saban Brands is launching an official Power Rangers channel on the popular SuperAwesome Kids’ App, PopJam.
The launch is part of the on-going celebrations for the brand that has recently been named the number one action figure property for June this year by the NPD Group.
The new channel will feature a variety of activities for fans of the brand, as well as games developed to deliver social engagement with the Power Rangers property.
Now the leading action figure property in the UK for the third month running, Power Rangers has seen vast success across the entertainment space with the launch of Saban Brands’ Power Rangers movie and the new TV series Power Rangers Dino Charge.
“In its 24-year history, Power Rangers has consistently ranked as a top action figure and year-after-year, with invaluable partners such as Bandai, there is proven consumer interest in our merchandise programmes around the world,” said Janet Hsu, CEO at Saban Brands.
“In celebrating Power Rangers as a top action figure in the UK for three consecutive months, we also celebrate a first for the brand as we announce the official Power Rangers channel on PopJam, an engaging digital experience for fans.”