Powerpuff Girls and Ben 10 celebrate record viewing figures across EMEA

The studio’s new series of The Powerpuff Girls made its return to Cartoon Network in April 2016. It has since reached millions of new viewers and beaten average audience figures across its new free-to-air homes including CITV.
Author:
Publish date:
Social count:
0
0 0cnpower.png

Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe.

The studio’s new series of The Powerpuff Girls made its return to Cartoon Network in April 2016. It has since reached millions of new viewers and beaten average audience figures across its new free-to-air homes including CITV.

The show became the number one commercial show for girls four to nine when it launched to CITV in Q4 2016 and has since reached over two million viewers.

On Gulli in France, the series won a 19 per cent audience share, an increase on the channel’s average audience share of 17.1 per cent and PLUS 2 in Poland, performing above channel average among kids and younger kids, and ranking number two among young girls in its launch month.

On top of this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking number three with kids and number two with girls.

Meanwhile, the new series of Ben 10 has been delivering strong audience figures across the region. On CITV is has reached 1.2 million viewers and nine per cent of boys aged four to nine.

Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50 per cent of boys in South Africa, Romania, Spain and Portugal, and more than one in three boys in Hungary, Poland and Sweden.

“These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through,” said Humphrey Black, VP, media distribution, Turner EMEA.

“It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”

Johanne Broadfield, VP, Cartoon Network Enterprises, added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there.

“The product launches lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

Cartoon Network has recently announced it has green lit a second season of Ben 10, as well as a live-action game show called Ben 10 Challenge, currently in production in eight languages.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.