PPC joins forces with VEEMEE - Licensing.biz

PPC joins forces with VEEMEE

Joint venture revealed with marketing and console game experts.
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PPC is looking to push further into the digital and virtual worlds, teaming up with marketing and console gaming experts VEEMEE.

The new partnership will allow brand owners to manage and develop their properties in the video games space, across mediums including Sony's PlayStation 3, Microsoft's Xbox 360, Nintendo Wii, plus mobiles, handheld devices and online.

The venture will run under the VEEMEE brand name, under the direction of PPC's Mark Hurry, VEEMEE CEO Caspar Thykier and the firm's creative director, Kirk Ewing.

"What we are offering is a huge innovation in terms of brand licensing - one that will allow the digital and virtual potential of brands to be unlocked and new and lucrative revenue streams to be opened as a result," said Hurry (pictured).

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