PRE-SCHOOL MONTH: Decode inks more Super Why deals

Literacy-based show heading to Asia and Australia following new agreements.
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Kids and family entertainment specialist Decode Enterprises is bringing Super Why to pre-school audiences across Asia and Australia, after striking a number of new agreements.

The firm has revealed deals with Tooniverse in Korea, TV12 in Singapore, Astro TVIQ for Malaysia and Indonesia, Thailand's True Visions and Nickelodeon Australia.

Super Why - which is produced by Out of the Blue Enterprises and has been created to help young children learn literacy skills through interactive storybook adventures - already airs in the US, Canada, UK, Singapore, Korea.

Decode holds the worldwide television rights to the series, excluding the US.

"There is always a demand for strong pre-school programming that balances entertainment with learning, but it's a challenging genre," said Josh Scherba, VP of distribution at Decode. "Super Why has a proven track record on channels in the US and internationlly and it's no surprise that further broadcasters are snapping up the show."

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