PRE-SCHOOL MONTH: Discovery launches first live theatrical show - Licensing.biz

PRE-SCHOOL MONTH: Discovery launches first live theatrical show

Show based on Doki to roll-out across Latin America this summer.
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Discovery Enterprises International, the program sales and licensing arm of the firm, is rolling out the touring event , Doki en Vivo: Un Mundo Por Explorar, from this month, premiering first in Buenos Aires, Argentina.

Caleb Weinstein, senior vice president of Discovery Enterprises International said: “Doki is the face of Discovery Kids in Latin America and our new live show is a great opportunity to extend the Doki franchise beyond television and retail, further emphasizing the true power and depth of the Discovery Kids and Doki brands in the market.”

The show is aimed at the whole family and developed and produced by Dumold Trust, the Entertainment Division of Exim Licensing Group.

The story follows Doki and his friend Mundi while they embark on an unforgettable journey. The objective is to find the three lost parts of the Explorers Club Medallion. To do so, they must visit the depths of the ocean, the Amazon Rainforest, and travel in a rocket ship to arrive in space.

Discovery Kids reaches 24 million homes across Latin America and is the top-rated cable channel in the region among pre-schoolers and women, which has helped develop Doki into a highly recognizable, popular personality.

In partnership with Gran TV in Argentina, Representaciones Doce in Chile and Exim Licensing Group for all other Latin American countries, Discovery has already launched a broad line of Doki products and services throughout the region including children’s apparel, bedding and towels, footwear, publishing, party goods, back to school and stationary and personal care products; as well as promotions throughout Latin America.

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