The Fluffy Club, GMTV's pre-school programming block, has acquired 52 episodes of Hit Entertainment property Fireman Sam.
This will mark the first terrestrial broadcast of the all new CGI animated series, with the show hitting the channel from the autumn.
A number of new characters, plus air and sea rescue, have been added to the latest series.
"I'm delighted to welcome another strong brand to our exciting portfolio of pre-school titles," said Mark Francis, acquisitions and scheduling manager at GMTV Kids. "Fireman Sam is an established favourite amongst pre-schoolers and their parents and is a great addition to GMTV's Fluffy Club block."