The launch of the highly anticipated Octonauts toy line has been brought forward by over a month, due to strong consumer demand.
This is the first time ever that Fisher-Price has brought forward a toy launch - and it comes just eight months after the launch of Chorion's TV show.
Octonauts is the number one animated series for children aged four to six on Cbeebies, while it is also ranked number two for kids aged four to six across all channels.
"Consumer demand for this toy collection is like nothing we've seen before," said Wendy Hill, Fisher-Price marketing manager. "We've been getting calls from parents on a daily basis desperate to hear when the toys will hit the shelves. Finally we can say the toys are out."
The new collection will include an Octopod Play-set, vehicles and figures. Prices will range between £5 and £35.